20-Dec-03 4:00 PM CST

Marketing Export on the Importance of Brand Harmony

Co-host Brad Forsythe interviews Steve Yastrow, author of Brand Harmony and president of Yastrow Marketing. Yastrow Marketing specializes in strategic brand development and the creation of fully integrated marketing strategies that support these brands. Some of Steve's clients at his consulting firm include McDonald’s Corporation, Tom Peters Company, The Cayman Islands Department of Tourism, Wyndham Hotels & Resorts, Reed Business Information and many other organizations. Steve’s new book, Brand Harmony, was developed in the “real world” through his work at Yastrow Marketing. Previously, Steve was vice-president of resort marketing for Hyatt Hotels & Resorts and senior-vice president of marketing for Sunterra Resorts. He is also brand editor for tompeters.com, where he hosts The Brand Café, a forum on the latest issues in branding and marketing.

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